How companies can take a stand on social issues without virtue signalling

Many brands do campaigns around issues relating to equality and diversity, yet this risks coming across as performative if your company’s commitments and activities don’t back it up

26th November, 2020
How companies can take a stand on social issues without virtue signalling
Amplifying diverse voices on your brand’s social platforms is an intentional, measurable step that companies can take towards fulfilling their commitment to diversity, equity and inclusion

Now more than ever people are expecting the companies they shop with and the organisations they support to take a stand on important societal issues. Social media can be the very public face of how a brand or organisation addresses these issues, and meaningful diversity, equity and inclusion actions need to be part of broader social and communications strategies.

As God-is Rivera, Twitter’s global director of culture and diversity, said in July: “This is not...

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