Guinness Clear a clever ploy?

I had to do a double take when the latest Guinness advertising campaign landed in my inbox. I received the campaign press release on January 31. I know this because I checked this date several times as I was convinced it was an April Fool’s joke. To be honest, I’m still not sure that Guinness isn’t playing some practical joke on us.

The new campaign, if you haven’t seen it yet, is ...