Future looks bright for traditional Irish media

Future looks bright for traditional Irish media
Noel Martyn, planning director at communications agency Mediaworks

Even if live TV viewing dies out, Irish people still expect to be watching the Late Late show three decades from now

Traditional media still has a place in Ireland’s future, according to research commissioned by media and communications agency Mediaworks.

A survey has shown widespread expectation that The Late Late Show is here to stay, even if live TV viewing starts to die out.

Two-thirds of people surveyed believe newspapers will still exist in 2045, with 70 per cent of respondents saying that they expect newspapers to automatically change so they can update news in...

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