Cadbury ups Easter ad spend by 5 per cent
Confectionery company Cadbury has spent over €1.5 million on its 2015 Easter
advertising campaign in Ireland, an increase of 5 per cent on the spend in 2014.
Last year, Irish people spent €30 million on Easter products and devoured seven
million chocolate eggs.
Cadbury, the number one player in the market, held over half of the market share on
Easter products last year and ... marketing team was intent on ensuring it continued ...