Cadbury ups Easter ad spend by 5 per cent

Sinead Manly, brand manager at Cadbury

Confectionery company Cadbury has spent over €1.5 million on its 2015 Easter

advertising campaign in Ireland, an increase of 5 per cent on the spend in 2014.

Last year, Irish people spent €30 million on Easter products and devoured seven

million chocolate eggs.

Cadbury, the number one player in the market, held over half of the market share on

Easter products last year and ... marketing team was intent on ensuring it continued ...