A new Tiger in town

Since opening in Ireland in 2011, Danish discounter Tiger Stores has expanded to 13 outlets and been named company of the year. But its owners have greater ambitions, writes Elaine O’Regan

Gillian Maxwell, co-owner of Tiger Stores in Ireland

Since opening its first shop in Dun Laoghaire just over three years ago, Tiger Stores Ireland has brought its Danish brand of cut-price curio to 13 locations, in Dublin, Kildare, Galway and Cork.

The company’s Irish co-owners, husband and wife team Gillian Maxwell and Niall Stringer, have earmarked five further locations for expansion in the New Year, including Limerick’s Cruises Street.

The Tiger proposition – a kind ...