7 ways modern marketing is evolving

Robots and AI will force the industry to either adapt and improve, or else it will be made redundant

Marketing should now be spelt MarkITing, says expert. Pic: Pixabay

Journalists can read and research as much as they want, but sometimes there is nothing like meeting people to see what is really happening in an industry.

I chaired a panel last week at the Far From Avocados Publish or Perish conference to discuss the make-up of the modern marketing manager. On the panel were:Aidan Coughlan, former journalist and co-founder of Far From Avocados; Eddie Conmy, owner of recruitment company Rattleberry; and Dr ...