Ian Guider: DAA under Kenny Jacobs could do well and learn lessons from Ryanair
The Dublin Airport chief has the opportunity to potentially expand the airport into one of Europe’s main hubs if he buys the 260 acres adjoining it
Kenny Jacobs, the chief executive of airports operator the DAA, is credited with turning Ryanair friendly. As the airline’s chief marketing guru for years he was the mastermind behind some of the dramatic changes credited with turning Ryanair from a cheap and not-so-cheerful carrier into a cheap and somewhat friendlier customer experience.
Whether his boss Michael O’Leary cared or not, it worked and the airline’s ratings for experience beyond just price improved. What he would ...