How big business is trying to cash in on our private parts

Women come in all shapes and sizes, as do their more intimate areas, and while a growing number of products are being marketed towards uniformity of size and look, it is important for women to learn to accept their bodies, blemishes and all

Under the banner of ‘wellness’, many companies try to frame such intimate products as healthy

Most of us have a skincare routine for our face, but how many of us have a beauty regimen for our more intimate areas?

In 2020, that’s a question that’s increasingly being asked by Irish consumers, as more and more of them happen across websites, shops or celebrity endorsers keen to let them know that there are products available to help them plump, reshape, lighten or otherwise ‘improve’ their private parts.

These include vaginal douches ...