Twitter's personal push paying off

Twitter warned in its July earnings report of a continued drop in user numbers as a result of efforts to clean up its service and stricter privacy rules in Europe. The company said those trends would continue

Twitter purges its ranks. Pic: Getty

Twitter topped estimates for earnings and revenue in the third quarter amid higher spending from advertisers, marking a much-needed boost forthe social networking site after months of scrutiny from politicians and criticism aboutfake or offensive accounts. The shares jumped the most in eight months.

Monthly active users averaged 326 million, San Francisco-based Twitter said on Thursday in a statement. That’s a decrease of nine million from the second quarter. Twitter warned in its July earnings report of a continued drop in the figure as a result ofefforts to clean up its service and stricter privacy rules in Europe. The company said those trends would continue and lead to another decline in monthly users for the fourth quarter.