Keeping it Automated

Keeping it Automated
Gary Cullen, sales and marketing director, Provident CRM

Quinton O’Reilly speaks to Gary Cullen of Provident CRM about improving the customer journey

From our perspective, marketing alone doesn’t really achieve a whole lot, it’s just like shouting into a room and hoping someone will notice you,” says Gary Cullen, the sales and marketing director for Provident CRM.

“Whereas we built it into the customer journey so it becomes a permanent part of the conversation you’re having with customers. Not only working out how to attract visitors to your site or product, but also nurturing and...

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