Keeping it Automated
Quinton O’Reilly speaks to Gary Cullen of Provident CRM about improving the customer journey
From our perspective, marketing alone doesn’t really achieve a whole lot, it’s just like shouting into a room and hoping someone will notice you,” says Gary Cullen, the sales and marketing director for Provident CRM.
Independent journalism every day
With digital access you can read The Business Post whenever, wherever, and however you want.
- Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
- Breaking news, comment and analysis from the best Business Post writers seven days a week.
- Live blogs of major news events.
- Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
- Access to The Business Post's extensive archive.