Keeping it Automated
Quinton O’Reilly speaks to Gary Cullen of Provident CRM about improving the customer journey
From our perspective, marketing alone doesn’t really achieve a whole lot, it’s just like shouting into a room and hoping someone will notice you,” says Gary Cullen, the sales and marketing director for Provident CRM.
“Whereas we built it into the customer journey so it becomes a permanent part of the conversation you’re having with customers. Not only working out how to attract visitors to your site or product, but also nurturing and...
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