Fold war: Samsung's bid to be the king of cool

Fold war: Samsung's bid to be the king of cool
The new Samsung Galaxy Fold being unveiled. Pic: Getty

With the release of the $1,980 Galaxy Fold, Samsung challenges Apple’s claim to premium pricing and unleashes, in what looked like a mature market, the same kind of race that Apple started with the first iPhone

The smartphone with a foldable screen, which Samsung will start shipping at the end of April, is far more than an expensive gimmick. With the release of the $1,980 Galaxy Fold, Samsung challenges Apple’s claim to premium pricing and unleashes, in what looked like a mature market, the same kind of race that Apple started with the first iPhone.

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