Fold war: Samsung's bid to be the king of cool

With the release of the $1,980 Galaxy Fold, Samsung challenges Apple’s claim to premium pricing and unleashes, in what looked like a mature market, the same kind of race that Apple started with the first iPhone

The new Samsung Galaxy Fold being unveiled. Pic: Getty

Thesmartphone with a foldable screen, which Samsung will start shipping at the end of April, is far more than an expensive gimmick. With the release of the $1,980 Galaxy Fold, Samsung challenges Apple’s claim to premium pricing and unleashes, in what looked like a mature market, the same kind of race that Apple started with the first iPhone.

The price point, of course, is pure cheek. WhenApple launched the iPhone in January, 2007, ...