Driving business with relationships
CRM is changing. Having grown from simple beginnings as a contact management system for sales reps, it has moved to become central to many business activities. In fact, today’s CRM is about more than just managing customer relationships – it’s about managing a business in its entirety, writes Jason Walsh
Managing relationships with customers is central to all business, but customer relationship management (CRM) software has long been seen as simply a sales tool. Today’s CRM, though, is much more powerful, and can even drive change in a how a business operates.
From the specific to the general
One area where CRM’s benefits can clearly be seen ...
