Coming into the mainstream
As their purpose expands, CRMs are practically an essential tool for those wanting to understand their customer base, and there may be a lot more to come, writes Quinton O’Reilly
The abilities of CRM (customer relationship management) has really changed in recent years. Once the domain of sales, its uses grew as its capabilities expanded significantly.
Now anything that touches the customer, directly or indirectly, can be utilised by any part of a business, with sales, marketing, finance and others now having uses for it.
And much like managed services, products have moved away from small silos to all-encompassing products that allow a ...
