The next big trend in fashion is high tech
Online is in, and old-style shopping out as the industry embraces e-commerce brands, augmented reality clothing try-on services for bricks-and-mortar stores and reducing overproduction, writes Ellie Donnelly
The Covid-19 pandemic accelerated changes in the way people consume fashion. With government restrictions forcing the temporary closure of thousands of bricks-and-mortar shops around the world, consumers turned to online shopping, resulting in an increase in the use of e-commerce and the resources behind it.
However, even before the pandemic, businesses in the industry were already looking to technology as part of a move to reshape the sector.
Founded by Colin Saunders and James Loftus ...
