Tech

Google considers charges for premium AI features

Tech giant is weighing plans to put add AI features to its premium subscription services, the FT reports

The potential move suggests the Alphabet unit still hasn’t figured out how to incorporate the new, fast-growing technology without threatening its essential advertising business. Photo: Bloomberg

Google is considering charging for new “premium” features run by artificial intelligence, the Financial Times reported, marking the first time it would put any of its core product behind a paywall.

The tech giant is mulling options such as adding certain AI search features to its premium subscription services, the FT reported, citing three unnamed people familiar with the plans. Engineers are developing the technology to roll out the service but executives haven’t decided whether ...