Technology

Apple tops Samsung as world’s biggest selling smartphone maker

iPhone producer benefited from aggressive offers that have enticed a shift toward premium devices

The Apple iPhone 15 is selling well despite a lukewarm reaction to it in China

Apple’s iPhone dethroned Samsung devices to become the best-selling smartphone series over the course of 2023, the first time South Korea’s largest company has lost the top spot since 2010.

The iPhone accounted for a fifth of the global market with close to 235 million shipments last year, research firm IDC estimates. Samsung, whose shipments slumped double-digits to 226.6 million, came in second, ahead of Chinese device makers like Xiaomi. While Apple has dominated the ...