How to work: Social recruitment is about much more than job listings

Social media platforms can provide an effective way to reach younger potential candidates, so creating a good impression of your company is key

Social recruiting is about building relationships, trust and interest, and knowing who to target is a great first step

Social recruitment is on the rise as a greater number of candidates, especially those in the millennial and Generation Z age groups, turn to online platforms such as LinkedIn, Twitter and Facebook to find and apply for jobs.

For some employers, this means getting to grips with a new way of recruiting as well as communicating a much bigger message about what their organisation is about and what it can offer new hires.

On this ...