This Working Life
This Working Life: ‘You can be the best worker in the world, but that won’t get you promoted. Instead, aim for influence which is long-lasting’ – Jayne O’Keeffe, vice-president of Europe at Lyre’s Spirit Company
The vice-president of Europe at the non-alcoholic drinks company believes success is rooted in building trust and confidence in yourself and your team and in creating an environment where people are energised and feel supported
Jayne O’Keeffe is the vice-president of Europe at Lyre’s Spirit Company, the non-alcoholic drinks company. She was the head of brands and general merchandise at Marks & Spencer and the marketing director of Arnotts and Dundrum Town Centre.
In February 2019, I was introduced to the founder of Lyre’s non-alcoholics spirits by one of the company’s investors.
The fledgling Australian start-up was seeking to change the way the world drinks, and had spent two years ...