Niall Gibbons advises chief executives to ‘keep the message short, relevant and broad’

Recently named the most influential chief executive on LinkedIn for the second year in a row, Niall Gibbons of Tourism Ireland explains why it is best to stick to the facts online

Niall Gibbons, chief executive of Tourism Ireland: ‘People are really busy; they don’t have time to read long posts.’ Picture by Shane O’Neill, Coalesce