Media Players, pundits and sponsors face uncomfortable questions ahead of World CupIt is too late for meaningful opposition to the Fifa tournament being held in Qatar, but there is still an opportunity for participants to protest against the country’s human rights record
Marketing Will Boohoo’s latest Kardashian collaboration be just another box-ticking exercise for the embattled brand?As clothing companies confront the scale of climate change, they must be prepared to acknowledge their shortcomings, and ensure their sustainability strategies are anchored in solutions not soundbites, writes Paddy O’Dea
NYT’s Athletic move a big bet on future of digital subscriptionsThe US paper’s recent acquisition of the sports website for $550m is the latest move in its strategy of transitioning towards this model
Paddy O’Dea: A new breed of activist investors has pioneered a way to fight climate changeInnovative funds seek to identify the sweet spot between addressing environmental and social issues and delivering positive shareholder returns
Paddy O’Dea: How communications failures put Dublin City Council on the back footThe council has snatched defeat from the jaws of victory more than once by failing to meaningfully engage with the public and explain its plans in a clear and timely manner
Comment: White-water rafting project was a valid idea with a failed sales pitchDublin City Council had a chance to paint a picture of an exciting new facility that could add new life to the north Docklands, instead it has offered a vague and laboured defence of its plans
Comment: How the FAI could have avoided the lasting damage of VideogateIn any potential crisis, speed, sincerity, and ownership of the facts are all key, yet another important element is ensuring the tone of the response is proportionate
Comment: Does cancel culture create change or mute debate? The rights and wrongs of this phenomenon are largely subjective, but the more curious question is whether it is actually effective
Big tech plays catch-up with new worldviewInvestors want to hear the language of transparency, profitability and corporate governance over hype
Sports website must learn the rules of engagementThe Athletic scored an own goal when its co-founder gave a now-infamous interview in the US. As the website launches in Britain, it needs to change its tone and lose its ‘tech bro’ image
What businesses can learn from Gareth SouthgatePR campaign aimed at fostering openness and goodwill paid off
