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Paddy O'Dea

paddyodea
Media

Players, pundits and sponsors face uncomfortable questions ahead of World Cup

It is too late for meaningful opposition to the Fifa tournament being held in Qatar, but there is still an opportunity for participants to protest against the country’s human rights record
  • Paddy O'Dea
  • October 15, 2022
Marketing

Will Boohoo’s latest Kardashian collaboration be just another box-ticking exercise for the embattled brand?

As clothing companies confront the scale of climate change, they must be prepared to acknowledge their shortcomings, and ensure their sustainability strategies are anchored in solutions not soundbites, writes Paddy O’Dea
  • Paddy O'Dea
  • September 21, 2022

NYT’s Athletic move a big bet on future of digital subscriptions

The US paper’s recent acquisition of the sports website for $550m is the latest move in its strategy of transitioning towards this model
  • Paddy O'Dea
  • January 15, 2022

Paddy O’Dea: A new breed of activist investors has pioneered a way to fight climate change

Innovative funds seek to identify the sweet spot between addressing environmental and social issues and delivering positive shareholder returns
  • Paddy O'Dea
  • November 19, 2021

Paddy O’Dea: How communications failures put Dublin City Council on the back foot

The council has snatched defeat from the jaws of victory more than once by failing to meaningfully engage with the public and explain its plans in a clear and timely manner
  • Paddy O'Dea
  • September 10, 2021

Comment: White-water rafting project was a valid idea with a failed sales pitch

Dublin City Council had a chance to paint a picture of an exciting new facility that could add new life to the north Docklands, instead it has offered a vague and laboured defence of its plans
  • Paddy O'Dea
  • May 26, 2021

Comment: How the FAI could have avoided the lasting damage of Videogate

In any potential crisis, speed, sincerity, and ownership of the facts are all key, yet another important element is ensuring the tone of the response is proportionate
  • Paddy O'Dea
  • March 1, 2021

Comment: Does cancel culture create change or mute debate?

The rights and wrongs of this phenomenon are largely subjective, but the more curious question is whether it is actually effective
  • Paddy O'Dea
  • December 16, 2020

Big tech plays catch-up with new worldview

Investors want to hear the language of transparency, profitability and corporate governance over hype
  • Paddy O'Dea
  • December 29, 2019

Sports website must learn the rules of engagement

The Athletic scored an own goal when its co-founder gave a now-infamous interview in the US. As the website launches in Britain, it needs to change its tone and lose its ‘tech bro’ image
  • Paddy O'Dea
  • August 18, 2019

What businesses can learn from Gareth Southgate

PR campaign aimed at fostering openness and goodwill paid off
  • Paddy O'Dea
  • July 19, 2018

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