Media analysis: Six Nations’ Netflix efforts reveal a sport afraid to leave its comfort zone

Rugby needs radical thinking to get out of its financial problems and build a new audience

Ireland’s Andrew Porter in action against Wales in the last Six Nations. Picture: INPHO

This week saw the launch of the much-hyped Netflix series, Six Nations Full Contact. The eight-part documentary series is an attempt on the part of Six Nations rugby to replicate the success of Formula One’s Drive to Survive series, with the ultimate goal of growing the sport’s footprint amongst new audiences.

According to the marketing literature, “for those less familiar with the sport, the series will serve as an engaging entry point, demystifying the intricacies ...