Marketers ignore women at their peril
Women drive 70 to 80 per cent of purchasing globally and marketers need to make sure they feel “confident, inspired and connected”, delegates at a seminar in Dublin were told last week.
Bridget Brennan is chief executive of Female Factor Corporation, a Chicago-based strategic consulting firm focused exclusively on marketing to women and selling to women. She spoke at Purse Power, a seminar focused on marketing to women.
Brennan said there was a ...