SBP editorial: Credit unions are a crucial part of the financial landscape

To get a sense of the difficulties faced by Irish credit unions, it is perhaps instructive to consider a recent advertising campaign by one of the pillar banks, which was pushing its small loan offering to Irish borrowers.

Under the banner Backing Doing, AIB’s billboard carried a picture of a smiling father and son in Irish rugby paraphernalia, with the message: “Promised an away game for eight years; loan approved in 3 hours.”