Stock Take
Supermarkets reap rewards of consumer shift to own-brand products
Giants such as Unilever suffer as cash-strapped shoppers find brand loyalty now costs too much
A report this summer from consumer research platform Attest found that own-label brands offered by British supermarkets have been the big winner from the cost of living crisis as shoppers turn their backs on the more expensive private-label brands.
The Attest report, which surveyed 1,000 people, found that more than 60 per cent of British consumers were ‘very likely’ to purchase own-label brands, while a further 30 per cent said they were ‘somewhat likely’.
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