Pippa O’Connor Ormond invests in new Irish vodka brand

Istil 38, a 38 per cent spirit, is sold in three flavours – classic, pink berries and vanilla – and is retailing at €38 a bottle

Pippa O’Connor Ormond, the businesswoman has joined with Shane Davey, Niall O’Dwyer and John Reynolds to invest in a new vodka brand, Istil 38. Picture: Barbara McCarthy

Businesswoman Pippa O'Connor Ormond has joined forces with drinks industry veterans by investing in the start-up behind a new Irish vodka brand.

O'Connor Ormond, who also has a clothing company Poco and a make-up brand Up Cosmetics, along with Una Tynan, has taken on the role of creative director at Istil 38 alongside Shane Davey, managing director, as well as directors and industry veterans Niall O’Dwyer and John Reynolds. The brand’s vodka comes in ...