Sport

Guinness extends Six Nations sponsorship despite growing restrictions on alcohol advertising

Ireland and France both have restrictions in place relating to alcohol advertising at sporting events

The new deal includes Guinness sponsoring the women’s tournament as well.

Guinness has announced a new long term sponsorship deal with the men’s and women’s Six Nations starting next year.

The news comes at a time when there is uncertainty in the marketing industry about the future of alcohol related sponsorships of sporting events in Ireland.

There are already restrictions on alcohol companies advertising in Ireland and Stephen Donnelly, the Minsiter for Health, has said he is looking at placing further prohibitions on the advertising of ...