Sport
Rugby bosses to rethink tactics if alcohol sponsor deals banned
As European rugby looks to extend the deal with Heineken, growing efforts from the Irish government to break the link between alcohol and sport could affect future deals
European rugby bosses will be forced to rethink how it courts sponsors if there is a crackdown on alcohol advertising around sport, according to an expert.
European Professional Club Rugby (EPCR) is in “advanced discussions” to extend the partnership with Heineken as the sponsors of the Champions Cup, the governing body told BusinessPost.ie last week.
However, there are growing efforts from the Irish government to break the link between alcohol and sport, which could affect ...
