Tech

Elon Musk claims most advertisers returning to Twitter in combative interview

Musk was speaking in a Twitter Spaces interview with the BBC

Elon Musk: “Almost all of them (advertisers) have either come back or said they’re coming back.” Picture: Paul Hennessy/SOPA Images/LightRocket via Getty Images

Elon Musk declared that most of the advertisers who abandoned Twitter after his $44 billion acquisition have returned, suggesting the struggling platform is regaining its footing during a rambling interview played out before millions of listeners.

Musk, speaking in a Twitter Spaces interview with the BBC, reaffirmed Twitter is operating at about breakeven and could become profitable as soon as this quarter.

More than 3 million concurrent users tuned in to the almost two-hour-long conversation, ...