Advertising watchdog to use AI to monitor influencers’ compliance on social media

Tool developed by Dutch advertising authorities to be trialled in Ireland

Orla Twomey, chief executive of the ASAI: ‘We are looking at a number of influencer accounts.’ Picture: Andres Poveda

Ireland's advertising watchdog is to begin use of artificial intelligence (AI) to monitor compliance with the state’s advertising code of standards on social media.

A tech tool created by the Dutch advertising regulator with Deus, the Amsterdam headquartered AI services company, is to be trialled by the Advertising Standards Authority of Ireland (ASAI) in the coming weeks.

The tool is to help the ASAI ascertain the level of compliance with the advertising code on social ...