Retail

Adidas reviewing options for €1.2bn pile of unsold Yeezy stock, but fortunes are looking up

While the German sneaker maker still expects to post a loss of €700 million this year if it can’t sell the Yeezy products, it says it’s making headway in improving operations and relations with suppliers and retailers

Adidas is still reviewing its options for the €1.2 billion pile of unsold Yeezy merchandise stemming from the cancelled collaboration with the rapper and designer Ye, formerly known as Kanye West. Picture: Getty