Companies

Adidas reports €400 million in Yeezy sales in second quarter

Company scrapped its Yeezy partnership with rapper formerly known as Kanye West in October

Adidas has pledged to donate a significant amount of Yeezy proceeds to organisations working to combat discrimination and hate.

Adidas generated around €400 million in sales from Yeezy shoes in the second quarter, as consumer demand remained high despite furore over the anti-semitic views of the rapper behind the discontinued brand.

Revenue from Yeezy was roughly in line with the same period last year, prior to the fallout.

The company scrapped its Yeezy partnership with rapper and designer Ye, formerly known as Kanye West, in October after he made a series of anti-semitic remarks, ...