How 2FM found its way back
Head of music Alan Swan has kept a laser-sharp focus on the station’s target listenership and, as recent JNLR figures show, it’s already paying off
‘Hopefully we’ll find the next Calvin Harris. Why can’t there be an Irish Calvin Harris?”
Alan Swan took over as head of music for 2FM nearly three years ago. He has big ambitions in the role, and finding the next Calvin Harris is just one of them.
“It is not just about the four-piece guitar band any more which 2FM would have been famous for. It is all about the genres.”
In the ...
