Wit and charisma make McGregor the king of his sport

Fighter will clean up in €15 million payday bonanza for 2016, writes Rob Pearson

Conor McGregor arriving at the MGM Grand Garden Arena Picture: Getty

Conor McGregor made approximately €6 million, or €460,000 per second, on the way to becoming the new UFC featherweight champion of the world. However, just a short 13 years ago the UFC, now valued by Forbes at $1.65 billion, was in serious danger of going under.

In 1993, the UFC, as we now recognise it, began to find its feet. It was billed as a no gloves, no weight limits and no rules ...