Getting down to business with the Guinness PRO14

The Guinness PRO14 is the latest branding for rugby fans to get their heads around ahead of the opening rounds on September 1, writes Rob Hartnett

The Guinness PRO14 was launched at the Aviva Stadium in Dublin. Pic: Getty

It's not a big semantic step from last season's Guinness PRO12, but in terms of the indication of ambition from the management behind the championship, it's big enough, at least for now.

Italy was the first step beyond the confines of the original Celtic League, which brought together the four provinces of Ireland with their rugby counterparts from Scotland and Wales.

This next phase sees the arrival on our shores, as well as our departure for theirs, oftwo South African teams, the Toyota Cheetahs and the Southern Kings.