Dublin start-up Viddyad lands global L’Oréal deal
Online video creation and advertising technology to promote cosmetic giant
Done Deal: global L’Oréal contract
The clincher:“This is a great opportunity for us. It’s really the next step in reaching more global brands” – Grainne Barron, founder and chief executive, Viddyad
Online video creation and advertising technology developed by Dublin start-up Viddyad will be rolled out to support all 32 brands in cosmetic giant L’Oréal’s global portfolio.
The deal follows last month’s announcement that Viddyad founder Grainne Barron had won the ...