Marketing matters: Irish esports league hopes to tap into local talent with support from An Post

An Post Money Mate is sponsoring the initiative here which follows a global surge in interest in competitive gaming

Emmet Ryan

Technology Correspondent @emmetjryan
8th August, 2021
Marketing matters: Irish esports league hopes to tap into local talent with support from An Post
Colm Roche, sponsorship director for esports and talent at Core Media, and Stuart Dempsey, chief executive of Legion eSports: the two companies will run the new Irish esports league. Picture: Bryan Meade

This is for the players. An Irish initiative is aiming to catch up with the growing global interest in esports by developing top talent and introducing a new league.

The Legion eSports series will involve five events over the next 12 months with a prize pool of €5,000. The move follows Munster Rugby’s move into esports last year, when it entered a team in the British League of Legends championship and entry by the Celtic...

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