BMW’s eastern promise

BMW’s eastern promise
BMW X7 xDrive40i: its sights are set firmly on the Chinese market

China is BMW’s largest market in the world. Notably, the Chinese market accounts for over 40 per cent of all examples of the range-topping BMW 7 Series produced, a high-end luxury saloon that focuses on those sitting in the back as much as it does those up front. And yet, like much of the developed/developing world, China is obsessed with SUVs. What’s more, driving speeds are slow in general, so image is key to high-flying...

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