BMW’s eastern promise

China is BMW’s largest market in the world. Notably, the Chinese market accounts for over 40 per cent of all examples of the range-topping BMW 7 Series produced, a high-end luxury saloon that focuses on those sitting in the back as much as it does those up front. And yet, like much of the developed/developing world, China is obsessed with SUVs. What’s more, driving speeds are slow in general, so image is key ...