Beyond the beauty counter

Beyond the beauty counter

Our traditional perception of “the high street” changed forever with the advent of online shopping and e-commerce giants such as ASOS. In a way, ASOS acts as the online-only counterpart to the high street stores mentioned over yonder. With it, we get the whole kit and caboodle, among which beauty is now a given.

Now, usually I prefer to buy my beauty goods up front where I can swatch and test before committing. But there...

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