Theatre
Music to their eyes: how TikTok has created a new generation of musical theatre superfans
The social media platform has shaped global communities of like-minded younger audiences who are becoming obsessed with productions before they have even seen the shows live
You might associate TikTok with cooking videos and Gen Z kids dancing, but since the start of the pandemic it has exposed musical theatre to new audiences globally.
Musicals first found a home on the app in 2019 with fans recreating songs and dance routines in short shareable clips, but it was the arrival of the pandemic which propelled the genre to more widespread popularity.
Cast your mind back to March 2020 when global lockdowns ...
