Social Media

Crying out loud: the rise of emotional outbursts online

Crying online started as a backlash to a curated ‘perfect’ social media life, but reactions have differed wildly from supportive to censure for an act seen as inappropriate and manipulative

The growth of the ‘crying video’ was helped by the pandemic

In September 2007, 19-year-old YouTuber Cara Cunningham – then known as Chris Crocker – published a YouTube video that went viral for all the wrong reasons. The clip was an impassioned cry for empathy towards Crocker’s idol Britney Spears, who was caught in a tabloid frenzy during a mental health crisis. At one point, Crocker cried out: “She’s a human! Leave Britney alone!”. A screengrab of the blonde-haired Crocker crying became a meme, and the ...