Book Extract
Book extract: why entrepreneurs should risk it all to succeed
In his new book, Break the Rules! The 6 Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, best-selling author John Mullins examines what some entrepreneurs stand out from the crowd while others struggle to make an impact
Why was it that it took Jeff Bezos, instead of someone working in a large bookstore chain such as Borders or Barnes & Noble, to create an online bookstore, and then the Kindle, and then so much more? Why was it Elon Musk—instead of someone at Ford, Renault, or Toyota—who put the necessary oomph (and capital!) behind electric vehicles to suddenly make them relevant?
Why did it take two industry outsiders like Garrett Camp and ...
