In-car extras tempting for Irish buyers

The runaway success of MTV's car makeover show Pimp My Ride has had an unexpected effect on Irish car-buyers. According to manufacturers, sales of electronic in-car gadgets are on the rise.

Led by presenter Xzibit, the show features retro-fit car makeovers worth up to $30,000.

The effect of the show, say manufacturers, has been to awaken car-buyers to car customising and, in particular, the in-car accessories market.

“We've sold quite a few products ...