CuChulainn enjoys the sweet taste of success

The setting was a chocolate factory in Coolock that is home to Cadbury. The teams were told to create a new chocolate bar with a strong Irish theme to target a new market segment and to encourage more consumers to buy into the Cadbury brand of chocolate bars.

This task produced a huge surprise, in that the person commonly perceived as one of the weaker candidates stormed to success as a project manager ...