Taking your seat in the captain’s chair
Strategy execution is about more than steering the ship: it is about inspiration, persuasion and the ability to create and hold a vision over the long term
Often when we talk about strategy and execution, we talk of the leader as steering a ship. This is the wrong analogy. On a ship, the person steering is a helmsman. We need to talk about how to be a captain.
The captain will persuade, cajole, discipline and inspire all those around them. They will work with the chef to ensure the crew are well fed; they will liaise with the quartermaster to ensure stocks...
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