eShop World puts brands in the fast lane to global e-commerce

There’s no tougher market than business to consumer sales but this year’s Fast 50 winner, eShopWorld, allows global brands to compete worldwide while maintaining brand integrity and focusing on their core business, rather than solving the complexities of selling into international markets

Brendan Jennings, managing partner, Deloitte; Tommy Kelly, chief executive, eShopWorld and Joan O’Connor, Partner, Deloitte

E-Commerce is the runaway success of the online era, having transformed the internet from an academic network and, for most of us, mere curiosity to a business-defining opportunity. Pioneering outlets like Amazon and eBay, and even early failures like Pets.com and Boo.com, turned an ad-hoc network of computers into a technology that would change the world.

Which is all very nice for Amazon and eBay, but what about other businesses? Anyone can set ...