CRM takes place at the heart of business
Consumers and customers want to access information 24 hours a day, seven days a week, 365 days a year and that means offering top-quality service, according to Ronan O’Halloran of Storm Technology
Where once customer relationship management (CRM) software was used solely by the sales or customer service departments, today it’s at the heart of how many companies do business. And that’s a reflection of just how plugged-in and customer-centric the world of business has become.
“The interesting thing is that this is only going to become more pronounced,” said Ronan O’Halloran, client director for Storm Technology.
“CRM traditionally would be seen as a platform ...
