Answering consumer demand for greater retail technology

The retail sector is one of the most consumer-driven industries, according to Mark Bryans, director (Ireland) at K3 Retail, and it has to adapt to changes

Mark Bryans, Director (Ireland) at K3 Retail

As the retail landscape adapts to new challenges, the potential for data-driven initiatives such as machine learning and AI is beginning to grow. In some ways, expectations can change faster than technology itself. Since the retail industry has been opened up with online, delivery and other innovations, adapting to this new world has become a challenge.

The challenge is that the shopping experience has become more complex in recent times, with consumer technology ...