Trust comes from transparency
Customers are increasingly placing transparency at the top of their lists of wants
There was a moment in the recent Iowa caucuses – the first contest in this year’s US presidential election – when two candidates simultaneously appeared on stage claiming “victory”.
This is not uncommon. Candidates often slant a second-place finish as a win. This time, however, they were both right. One was ahead on the popular vote, while the other amassed more delegates.
This confusing outcome was the result of the Democratic Party in Iowa trying ...
