Wicklow bicycle maker targets the younger market

LITTLEBIG BIKES

What it does: adjustable bikes for growing children

Why it works: Before this, there was no real solution to the age-old problem of children quickly outgrowing their bikes. Parents were forced to either buy a bike that’s way too big for their child, so they can grow into it, or buy some cheap disposable bike that would be used for a short while then end up on a landfill.” -Simon Evans, founder