Which party is leading the social media charge?
One political party is surging ahead of all the others on social networks, and it’s not one of the coalition partners
Sinn Féin is winning the ‘cyberwar’ on Facebook ahead of the next general election.
Facebook is seen by all political parties as the key battleground because it has a much bigger number of users – over 2.2 million – than other social media outlets such as Twitter.
It attracts people under 40, but also parents and grandparents who use the social network to share baby photos and keep in touch with friends and relatives abroad.
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